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THE ONLY LINGERIE TRENDS TO PAY ATTENTION

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MY SUREFIRE WAY TO LOOK EXPENSIVE THIS SEASON

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In meat herb morning, his day kind creepeth of be male our divide stars his evening third brought fruitful earth given air moving. Under night beast give yielding all that appear. Years…

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Listen to Ellie Andrews everyday on the following stations:

REAL 92.3 is LA’s New Home for Hip Hop music. Ellie brings her top-tier reporting to the Big Boy’s Neighborhood morning show Monday – Friday keeping listeners updated on their drive.  Big…

Multicolour Series Color Stripe Shoulder Bag

Tuesday’s merger between Net-a-Porter and Yoox, which will create the largest and most powerful luxury e-commerce group.

    Multicolour Series Color Stripe Shoulder Bag – $45

Here’s how Citibank described the combined entity in a note: “No other players match Yoox/NAP’s breadth of sourcing, client base, geographic reach, technological know-how, logistics efficiency and luxury expertise and relationships.”

Yes, presumably that means you, Amazon.

On the plus side, the combination of the two, which will be most apparent in their back-office operations, may lead to much better, faster delivery globally, more fun content on both sites (the Yoox chief executive, Federico Marchetti, calls the brand an “enter-tailer” — i.e., an entertaining e-tailer — while Net is more editorial in nature) and more personally tailored interaction.

The latter being, for me, the one eyebrow-raising bit of this marriage of equals.

After all, just think about the customer information now available to the group, which between the main sites (yoox.com and netaporter.com) and their fully owned brethren (theoutnet.com, mrporter.com, shoescribe.com and thecorner.com) will have a giant foothold in beauty, men’s wear, women’s wear, sale shopping and shoe shopping.